Implementing Mobile as part your company’s Digital DNA, beginning a Digital Evolution

Posted in Mobile, Mobile Applications, Mobile Development, Mobile Devices, Mobile ecosystem, Tablets, Technology, Work with tags , , on August 16, 2013 by Shane Williamson

Recently I presented at an event on using mobile in marketing. After the presentation some of the attendees asked what I meant by Digital DNA and how should mobile be a part of it.

digital_DNADigital DNA is a much coined term on the internet and my use of the term is from way back in the late 90’s when I was at Microsoft & Bill Gates used the term to describe his vision for companies that utilised digital technologies for their infrastructure.

A company’s Digital DNA really is about how we can use technology in such a way that our business and the way we work is changed greatly. Using technology should make things easier, and more efficient. If it isn’t, then we need to quickly change the way we use it or our company will become extinct. This is Digital Evolution, or the process of survival of the fittest as Darwin prophesied it.

Digital DNA is more than using technology just by itself. Digital DNA is a strategy & a process that a company should be committed to changing & monitoring regularly to measure success. Today many businesses are well on their way to a maturely developed Digital DNA but there are still components that for many reasons cause companies to halt their evolutionary process.

Mobile & a company’s Digital DNA

Mobile is now a mature technology & should be utilised heavily both within our business IT infrastructure as well as how we communicate with customers & partners of our business.

Many businesses treat mobile today like they did in the past when first using internet websites.  Eventually companies learned that this was a crucial component of a business and company teams where retasked with accommodating this technology within their business. Many businesses are not around today that refused to utilise the technology or were late in implementing.  Bill Gates had a term for this too, “Roadkill on the super information highway”

Outsourcing a company’s digital infrastructure by removing the expertise & management to external sources, prevents the company from retaining this company memory & being able to change competitively.

Mobile needs to be part of both a company’s IT & business strategies. The more companies learn from how the devices are used within their business they will be able to more effective in communicating both internally & with customers.

A good start for implementing mobile is a sound corporate platform strategy. This should be designed with the ability for multiple screen formats to interact with information and corporate IT services. This platform should be designed with screen biased task optimisation that allows developers to easily implement screen task operations that staff & customers will interact with using the three core screens of business which are the desktop, mobile & tablet devices.

Implementing a company Digital DNA is not an overnight project, but it is started with a conversation and that conversation needs to start the process of a company’s Digital Evolution process so it will be the fittest to survive.

Posted by Shane Williamson

Convergence in the Home Theatre with the Onkyo TX-NR809 amplifier

Posted in Big Boy Toys, Entertainment, Home Theatre, Mobile, Mobile Applications, Mobile Devices, Technology on September 26, 2011 by Shane Williamson

The Onkyo TX-NR809 is a dream mid-range amplifier for Home Theatre enthusiasts. Even more so, for those passionate about getting the most out the heart of a home theatre system and expressing their inner geek with demonstrating some cool mobile convergent capability.

I recently upgraded to this big boy’s toy after a massive fail purchase with a Pioneer SC-LX73 amplifier that fried itself within the warranty period and took pioneer over 5 weeks to repair, let alone attempt to even replace it. In the end, the good folk at JB HiFi (Belrose, NSW Australia) swung into action by refunding my purchase and steering me back on track by offering me the Onkyo TX-NR809 as a replacement.

This Onkyo TX-NR809 amplifier is simply brilliant.

I haven’t been this impressed by an amplifier since I first purchased my home theatre back in 1999. The specs alone are impressive for a sub AUS$2K device, but the high-end features, setup, high quality on-screen display &  ease of use, make this a must buy for those looking for a mid-range all-you-can-eat buffet of interconnected convergent goodness.

Setting up a dedicated amplifier with other 3rd party home theatre equipment is challenging at the best of times, and all but a die-hard few, throw in the towel to let the professionals take the lead here. The Onkyo TX-NR809 has a decent self setup system that uses an included microphone to listen to the speakers you have active and allows the user to tailor the system for up to 8 listening settings. This means you can quickly & effectively setup your speaker type, distance to listening position, power ratings & sub-woofer in one easy to follow session.

One of the great features that have been introduced to modern amplifiers is Internet connectivity.  Through either an ethernet cable or wirelessly with an optional USB wireless dongle, this amplifier is hooked directly into internet services for both updating itself with new firmware and playing streaming media. As soon as I was plugged in the system to my home network, it updated itself to the latest firmware with no network setup. A user-friendly menu system also allows you to listen to both internet radio services as well as connect directly to any DLNA enabled media server on your network.

The Onkyo TX-NR809 has up to 3 zones that you can setup for audio playback. That means that whilst you are watching & listening the latest Blu-Ray movie, two other areas (or zones) of the house can listen to other independent audio sources. The zone feature is house party magic when you activate to play the same audio across all zones at the same time.

Finally, the best for last, the Onkyo Android application is a geeky convergent addition to the amplifier and incredibly, it is free! Through the connectivity of your home network the mobile application can control your amplifier’s main features. This is fantastic for when you are in one of the independent zones of the amplifier and can fire up some music, either streaming from the internet or direct via a home networked media server. The android application can also play music directly from your device and stream it to the amplifier.

The rear panel shows the usual compressed myriad of interconnected bits & pieces one finds on modern amplifiers today, but I found the speaker connections to be placed well enough apart making it simple process to connect my Energy AC-300’s directly into it. Note also that it includes a PC, VGA interface too.


I’ve also ordered some Polk Audio OWM5s speakers (150W each) for the lounge room as the second audio zone, so I’ll update once they arrive from the US.

In summary, the Onkyo TX-NR809 is a sound mid-range amplifier investment for those looking to upgrade from older systems. With the price of large screen HD/3D plasma TVs dropping dramatically, this is exactly what you & your wallet been waiting for to join the full HD revolution.


ONKYO TX-NR809 Australian website

ONKYO Android Application page


Posted by: Shane Williamson


The Tablet – The 3rd Screen of Business

Posted in Business, Mobile, Mobile Devices, Mobile ecosystem, Tablets with tags , , , on November 18, 2010 by Shane Williamson

The Tablet we see before us today is not a new idea. I can only imagine how Microsoft founder Bill Gates must have been shaking his head in frustration when Apple announced their recent foray into the tablet realm, as he had taken steps here before, in fact many years before. One could argue he was ahead of his time, again, but the technology & operating systems of the time weren’t there quite there yet. Whatever the argument around who did what and when, is mute, due to the impact the tablet is now having on mobile today.

Until the iPad appeared, tablets where a niche play for particular industries such as medical & retail. The Apple iPad made the tablet cool again, but more importantly, besides being a geeky entertainment gadget, it has made tablets a real business tool.

Whilst the iPad has a lot of limitations as a business device, the user experience is exceptional. A positive user experience will obliterate the other limitations to insignificance. Many IT managers today are having to integrate tablets into their networks due to senior management demanding it. The accelerated integration is creating a perfect storm around both tablet development in hardware and software . The tablet market is exploding with many tablet variants appearing from different hardware manufacturers, all trying to stake their claim. This high level of competition is a boon for the buyer, as it is driving prices down, but increasing functionality and choice.

The tablet is becoming entrenched within the mobile ecosystem as the 3rd screen of productivity & interaction especially in business. Again, whilst the iPad fails miserably at being a business grade collaborative device within the enterprise, this has not stopped people bringing it within their businesses and using it on a daily basis.

The tablet fills a void that has been missing between the mobile & the desktop/laptop very nicely. That void has been a mobile device that gives functionality to transient business tasks with a capable interface for accessing and managing information without the bulk and complexity of a laptop system.

The desktop PC is the dedicated task system with rich interfaces and powerful processing capability. It is a fixed office based system that allows portability through the laptop variant. Whilst the laptop cannot match a desktop cost effectively in overall functionality, it has become the desktop replacement in many organisations.

The mobile is all about multitasking in motion, doing multiple things at the same time, like walking down a street and reading headlines of emails or it narrating navigation directions whilst you are driving in a car. The small screen and limited input interface impact how much we can interact with a mobile, but mobile software and services are designed with this in mind making this the ultimate on the go system.

The tablet has become the hybrid to both mobile & desktop. Giving us a rich & intuitive interface for accessing and managing data with efficient portability that makes it the perfect companion when you are in-between either being out of the office or utilisng a  dedicated desktop environment. Meetings are an example of how the tablet empowers the business user to access information easily, but enable data input without dragging around a laptop.

Businesses should be looking at how the tablet will increase productivity and become an integral part of their device matrix for employees. Internal IT Systems need to be designed around a task orientated architecture for mobile and tablets as they are for desktop systems. External communication systems to customers must take into account that customers may utilise tablets to view websites as well as interact with online business services.

The tablet is not a fad, it’s here to stay, so understand its potential and leverage it as an asset.

Posted By Shane Williamson

Welcome to Shane’s Place on WordPress!

Posted in General with tags , , on October 12, 2010 by Shane Williamson

Wow! thank you Microsoft! :-)

After months of muddling over porting across my Windows Live blog into WordPress, Microsoft announces Windows Live Spaces is being shut down and all blogs to be ported to WordPress for no cost. Brilliant!

With all the enhanced services around WordPress I’m ecstatic about the move across and look forward to blogging on the new platform.

Posted By Shane Williamson

The HTC Desire – It’s all about the speed baby!

Posted in Mobile Devices with tags , , , , , on May 19, 2010 by Shane Williamson

HTC DesireI’ve had my HTC Desire for about 3 weeks now and it is the first mobile device I’ve ever had, that has exceeded my expectations. I purchased it on a 2 year plan here in Australia.

The first thing you notice about the HTC Desire is how well it has been manufactured. The HTC Desire fits well in the hand and is very tactile in design. The buttons are well proportioned and give proper feedback when used. The HTC Desire is standardised nicely, by that I mean that the connections are all standard mobile interfaces such as the 3.5mm audio jack at the top and the micro USB connection for PC connection at the base of the unit.

3.5mm Audio Jack

The Active-matrix organic light-emitting diode (AMOLED) screen is very bright and rich in colour. The 3.7” display is a delight to use, both inside and outside buildings and as it is a capacitive touch screen it is highly responsive.

 AMOLED Screen

Great to see that HTC has joined the industry par for camera megapixels and the HTC Desire has an impressive 5 megapixel camera with single led flash that is very bright for a single diode flash. I’ve included some photos taken with the device to show both night & day photos.

View HTC Desire photos (Day & night shots)

When I first used the HTC Desire I was overwhelmed by how incredibly fast it is. This is damn impressive considering some of the other mobile devices that are selling for substantially more than the HTC Desire, that are far inferior in how they perform the same actions. The HTC Desire is powered by the Qualcomm SnapDragon processor and it is well named due to how “snappy” the device is to use. Screens whiz past smoothly and applications are very fast to load. The HTC Desire is far superior to previous Android devices in how the processor handles multiple applications running at the same time. Can you say “multitasking anyone?

The next surprise was how the user interface named “HTC Sense” has come along way since it’s early days. Previously this interface has been quickly replaced by hackers due to how difficult it was to use. I was impressed at how HTC have obviously done their homework and actioned on the feedback from users. The updated HTC Sense is brilliant and makes interacting with the Desire a pleasure.

One highly un reported feature is the use of “scenes” for the 6 home screens. I have found this to be a quick way to setup the multiple screens for various scenarios such as entertainment, business & driving in the car. The feature extends the usage of the home screens to whole new levels.



The Android marketplace is booming. Since the first Android device I used a couple of years back with only a few apps within the Marketplace, it is now packed with many different types of applications and the new Marketplace interface and search is great for finding apps quickly.

I’ve created a short list of some must have apps for the HTC Desire:

  • Handcent SMS – A great SMS messaging app that graphically shows SMS conversations in conversation bubbles.
  • Google Goggles – This is what Android does best. Use the camera as a search tool! Great demonstration of visual search.
  • Twitter (Newly released) – Never thought I’d see a replacement for Twitdroid!
  • Google Sky Map – This is a great pp for confirming what planet, star, galaxy or constellation you are looking at. Again a brilliant demo of using the GPS & accelerometer.
  • ASTRO File Manager – A nice simple, but powerful file manager for accessing files on your SD card.
  • TasKiller Free – A brilliant little app that comes with 3 different sized widgets so you can easily remove apps from memory.
  • Sportstracker – Great to see this Symbian app now on Android. I can continue my outdoor adventures using this app to track & record my progress.
  • GPS Test – Simple and easy way to see what & how your GPS is tracking.
  • WiFi Analyzer – A comprehensive tool for checking all apsects of WiFi networks including what channe;s you have available and how congested they may or may not be.
  • Engadget – Nice interface for browsing some of the latest from Engadget properly formatted for your device.


There are a plethora of accessories to choose from, but it can still be buyer beware especially with getting some from overseas on Ebay and other such auction sites.

I’ve purchased 3 items that have all been delivered ok and are as described for my HTC Desire.

  1. The Zagg invisible shield. – They have great product that protects your device (screen, sides and back) and they even let you customise it with your very own favourite picture!
  2. Easecase D2 for HTC Desire – this is from this Ebay seller Being able to customise all aspects of your device case/holder is awesome. Highly recommended!
  3. Hard Skin Case – Again on EBay this seller gives a bundle of 3 of these cases and they fit nicely on the device. I received good service from


I can’t get enough of this delicious device! I find myself constantly picking up the HTC Desire and getting immersed in the mobile world it opens up. If this is the quality of what HTC is turning out now, I’m excited as to what other Android devices will be coming out in the next 18 months or so. Android has matured extremely well and is a development platform that has plenty of longevity in it so we should see it become a leader in mobile in the not so distant future.

I recommend waiting for the HTC Desire in Australia until it comes out on other carriers or if you can’t wait then purchasing an unlocked one on eBay is the go, as the main carrier who currently has it exclusively does not have adequate data plans available for the device.

Posted By Shane Williamson

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Blog found after being “lost” for a month.

Posted in General on April 23, 2010 by Shane Williamson

After 1 month of being “lost” Microsoft today restored the majority of my blog. So what happened, you may ask? Well that’s a very interesting story. I’ll start at teh beginning.

Around March 18th I noticed I couldn’t post to my blog. On closer inspection I noticed it was completely missing. My Windows Live ID which gave me access to Hotmail, Passport & SkyDrive was also deleted.

I eventually located the support website, which wasn’t really a support website at all, as it is an online forum where users with issues had to post to the forum and hope someone would assist. So, I made my first post and after 24 hours got no response. So I created a second post, again after 24 hours no response. I then posted 2 separate posts, one for the missing Live ID and one for the blog. Eventually I got a response to the Live ID issue and this was resolved after a few days.

I won’t boar you with the rest of the frustrating banter back and forth with first level support people, as it was ridiculous that no one thought to escalate the issue higher up. The fun part was when one support individual claimed that the blog “couldn’t exist” as it wasn’t showing up on his system. I replied with showing him the list of search hits on the domain name with Google. Once again no response to this.

Microsoft Windows Live support failed majorly at this stage. I was so unbelievably frustrated that Microsoft wouldn’t escalate this issue, that I turned to something I knew would make a difference, Social Media.

I Twittered abut the problem, then someone following me reTweeted what I had said and then the local press latched on to the story. My lost blog drama was published on ITWire hereand on ZDnet here

It was after this that I finally got a serious response from Microsoft that explained how an over zealous anti-spam employee deleted my blog & Windows Live ID.

Their email stated,
“Many here at Microsoft have been investigating the issue with your missing Spaces data and blog entries. We have found that your Space was deleted due to a critical human error which occurred as a part of our spam abuse removal process. We are terribly sorry that this unintentional error occurred.

This type of mistake is very rare and we are still actively working to recover your data, though unfortunately we are just not sure it is possible. Protecting our hundreds of millions of users from rampant and often very serious abuse, from annoying spam up through the spectrum to vicious malware and child pornography, is a fundamental responsibility that Windows Live considers and addresses in a serious manner.

Like all providers of online services, our approach to this process includes an array of automated and human–assisted systems and tasks. In your particular case, our human agent inadvertently made policy enforcement error which resulted in the wrongful deletion of your blog entries and Space content existing prior to 3/19/10.

Again, we will continue to work on attempting to retrieve your data from backup, but we cannot guarantee the effort will be successful. We are very sorry, but ask for your understanding in that this very unfortunate error took place in the direct service of our vital efforts to protect all Windows Live users from spam abuse. As we continue to work on recovering your data, we will provide you with ongoing status.”

From here on Microsoft’s responses and actions were as expected from such an organisation. I was kept up to date with their proceedings and eventually was notified that they had restored the majority of my blog with just a few images they couldn’t restore.

I hope that Microsoft has learnt from this experience and implements changes to their Windows Live support escalation procedures as this would have been less frustrating and stressful for myself and for Microsoft less damaging.

Posted by a relieved
Shane Williamson

Microsoft Windows Phone Series 7 will not run previous windows mobile apps.

Posted in Mobile Development with tags , , , , on March 8, 2010 by Shane Williamson

Whilst many may see this as a negative outcome from Microsoft, this is, in my opinion, a good thing. Microsoft had to restart their foray into mobile and what they have uncovered so far at the Mobile World Congress looks to be that they are eager to get back in the game. The new look and feel of Windows Phone Series 7 is a dramatic difference to the old tired Windows mobile operating system.

Microsoft’s new mobile operating system is far improved from anything that they could have progressed further within the old operating system. The new interface is based on their Zune media player devices and is a massive step in the right direction for a much improved user experience.

User experience is paramount in mobile. One of the few good things that Apple has done with the iPhone is the brilliant user experience and seamless interaction of the individual parts. Sure the iPhone doesn’t have a lot of standard features we see on other mobiles, but the user experience can make up for this as proven by the usage case studies of iPhones vs. other Smartphones.

Any Windows mobile developers should be heartened that Microsoft is changing their mobile strategy even though it is very late in making this change. The secret to Microsoft’s success on mobile will be the same that was for Apples,and they are 3rd party developers.

If Microsoft executes this right and supports their developer community properly then we may see a better ecosystem around the new platform and therefore higher competition in the mobile operating system environment.

Developers should head over to and register for future updates.

Posted By Shane Williamson


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