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Microsoft playing it smart with Windows Media.

January 12, 2005

When I was working for Microsoft I introduced the first version of Windows Media into Asia Pacific. Back then it was pushing the proverbial up hill against the Real Media saturated market.

It is amazing to see how far the technology has come and prolific it is in media products. Russell Beattie comments on the decision by MS to work with, instead of going up against, Tivo’s product market dominance.

This technology will not take off unless typical end users are able to easily move their personal media content from one medium to another.

Now these are looking a hell of a lot more viable with the financial controller…

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