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Lessons from 2G life cycle relevant to 3G

January 19, 2005

This article written by Steve Jones, Head of Consultancy Services of The 3G Portal, comments on some basic lessons learnt from GSM rollout that are still very relevant today:

1. The basis for faster global success is co-operation
2. Help outsiders understand the business case better
3. Satisfy subscriber’s preferences even faster
4. The killer app is probably here now, look harder
5. Manage expectations with realistic promises

Steve’s comments about the Killer app is spot on, as I believe that the only way we recognise them is after the fact.

"3G: Building the Worlds Biggest Machine" is worth the read…

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