Educating the mobile market
Mike Masnick over @ The Feature has nailed the proverbial on the head with his great piece on "Who needs more education? Subscribers or operators?" Of course it is both!
Masnick finishes up with something I’m a big believer on which is the Network Development Platform. Make it open and share the data revenue!
All one has to do is head over to Hong Kong and enter one of the many mobile phone stores and see the amazing difference of a well trained sales person who takes their time to educate the user. I was blown away by the training systems they deploy to show subscribers how to use the higher end functionality of their newly purchased devices.