UK 3G report shows browsing the web a major winner.

The guys over at OpenGardens would be happy to see this recent report from Telephia in the UK shows that 3G users are primarily using their devices to browse the Internet. 

 

Internet sites have come around quickly in developing for small screen devices. It was only a year or 2 ago that mobile web sites were the proverbial Loch Ness monster of the Internet.

 

Within the next 12 months we shall see large scale non-carrier based mobile portals rising from the Internet to embrace the lucky individuals whose mobile data plans allow a cost effective browsing experience.

 

Although mobile web browsing is the main participation on the device, more than one-third of 3G subscribers use their carriers content portal exclusively. The majority of those would be viewing that content without data costs.

 

Within 3 years, the majority of Internet browsing (# of people, not Mbs) will be via mobile devices.

 

If your company is not planning mobile development and integration into your products and services now, you will die trying later.