Presenting User Education to the Australian Mobile Industry

We had a great turn out yesterday at the AIMIA User Education Campaign presentation to the Australian Mobile Industry. We had over 70 people from various companies including other industry associations, carriers, handset manufacturers, media organisations, mobile content aggregators and mobile application developers. The industry was well represented at the event and it was uplifting to see such a positive response.

 

The presentation highlighted the planning committee’s findings as well as some recommendations on how to take the user education campaign forward. The campaign’s main goal is to educate users to the world of mobile data and content. Highlighting what is available & how to access it.

 

Submissions are now open for those individuals and companies that want to nominate themselves for being part of the steering committee to launch the campaign into the Australian market. If you are interested in participating then send your contact details, a short description on what you or your company can contribute to mobile@aimia.com.au by close of business, Wednesday 6th September 2006. An announcement will be made shortly after that on the companies that make up the steering committee.

 

With strong backing by the industry and full support from the major telcos this campaign could greatly assist customers in being more comfortable with using mobile content.

 

UPDATE: The presentation is now available on the AIMIA site (PDF – 830Kb).