Youth driving non-voice mobile usage
October 11, 2006
YouGov has recently completed a survey called "The Mobile Life Youth Report" for The CarPhone Warehouse in the UK around youth (11-17 year olds) and mobiles. The report is designed as an education service for parents.
The report is quite comprehensive and outlines some interesting trends about the younger generations use of mobiles. Whilst the report is UK specific it has very relevant data for Australian and other markets.
For the generation of 11-17 year olds today, they have never known life without a mobile phone. Whilst the Internet is the most important technology in their lives, the mobile is nearly of equal importance coming in second place. This generation of mobile phone users spend more time using their mobile device for texting and other non-voice activities than any other generation.
"Young people today live in a world where almost three quarters of them own their own mobile phone by the age of 11. Many of them would not think of answering the land line at home, as “it might not be for me.”
Some other interesting statistics from the report…
- 51% of 10 year olds and 70% of 11 year olds own a mobile phone
- When choosing a mobile phone, the most important factor for teenage boys is functionality and for girls it is style
- Nokia (1), Motorola (2) and Samsung (3) are the most popular mobile phone brands amongst 11-17 year olds
- Owning a mobile phone makes 80% of young people feel safer when out and about, shopping, socialising or travelling to and from their school or college
Click here for a downloadable copy of the report
YouGov site
Carphone Warehouse site
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