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Presentation at Australian IDC conference

August 3, 2005
I gave a presentation called "3, the Business of 3G" at IDC’s Asia/Pacific Enterprise Mobility Conference 2005 yesterday of which around 250 corporate & industry decision makers attended. IDC Australia always put on a good event and there was a good turn out of speakers from various facets of the industry.
 
Great presentation from Paul Osmond, Director of Asia Pacific of RIM (Blackberry).

These guys just go from strength to strength.
  • E-mail usage driving wireless device usage
  • Main benefits are personal Productivity, Workflow, Immediacy
  • Introduced their Mobile Data Service (MDS)
    • with 250 ISVs
    • 70 SIs
  • Key utilities
    • OTA device lock or kill & wipe if device stolen
  • Extending their device roadmap to other manufacturers
    • Motorola – Sony Ericsson – Samsung – HTC – Siemens – Nokia
  • Operating system support – Palmsource – Windows Mobile – Symbian
  • Focus on Blackberry as a suite of services & applications. Not just e-mail.
Other presentations of note were:
 
IDC – Warren Chaisatien
  • "WLAN is the wireless guinea pig for coporates"
  • Wireless is enabling IP convergence for coporations
  • CRM is a leading "2nd wave" mobile application
  • Major drivers to wireless are (in order of importance)
    • Staff efficiency
    • Business productivity
    • Access to data
    • Customer Service
  • Main barriers to take up
    • Security
    • Lack of Standards
    • ROI

Nokia – Bob Brace, Vice President of Mobile Solutions

  • 3 major market disruptions
    • Application mobilisation
    • Data & Voice convergence
    • Fixed & Mobile Convergence (as opposed to Fixed to Mobile)
  • Domain convergence
    • Home
    • Relax
    • Work Mobile
    • Work Fixed
  • New device trends
    • Larger memory – 4GB
    • Device as a USB memory stick

I focused on the following in my presentation:

  • What is 3G – overview of what can be done with 3G. With focus on aspects like
    • always on data
    • simultaneous voice & data
    • Mobile Broadband data speeds
    • secure
    • ip network
    • Speed is the "killer app"
  • What are people doing with 3G
    • Many presenters focused on 3G in their presentations as still coming. I demonstrated what companies re doing now with our partner’s products (once the slides are put up on the IDC site you will be able to see the actual partners I discussed)
  • Where is 3G going
    • Faster data speeds with HSDPA (3.5G)
    • IMS type services 
  • Trends in the mobile market
    • Device open operating systems become mainstream (Windows Mobile, Symbian, Linux)
    • 3G & WiFi roaming (NTT DoCoMo – Japan)
    • Mobile TV – Digital Video Broadcasting – Handheld (DVB-H)
    • Citizen Journalism/publishing – video blogging (Scoopt.com)
    • Mobile search (www.google.com/xhtml)
    • Digital Identity Systems (electronic ID & wallets – “Google me”)
    • Digital Social Networks (communities of relevance)
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