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Educating Australian users about mobile content

August 29, 2006
Australian Mobile Content Consumer Education Campaign
:: Thursday 31st August 2006
:: 3pm
:: ninemsn – Level 7, 264 George St, Sydney
:: RSVP to
The Australian Interactive Media Industry Association’s (AIMIA) Mobile Content Industry Development Group has created a sub-committee to put forward the creation of a Mobile Content Consumer Education Campaign. The campaign is being presented to the Industry this Thursday at the ninemsn offices in Sydney.
Today, mobile users are faced with many barriers that make it difficult for them to access or use mobile content that is available to them. The Mobile Content Industry Development Group of which I am a member, is hoping to get an industry wide campaign started that will educate users on some basic issues around using mobile content:
    • What is mobile content?
    • Why engage with mobile content?
    • How much does it cost?
    • How do I get it?
    • What do I do if I have a problem?
The sub-committee is presenting its findings and recommendations for a mobile industry represented team to design and implement the campaign. We will therefore be asking people who are able to contribute to the project to put their names forward for selection into the campaign team.
If you work in any aspect of the Australian mobile industry, then I highly recommend that you sign up for the event this Thursday so you can be involved with the proposed campaign.
I look forward to seeing you there.
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