User generated content changing carrier’s perspectives
February 23, 2007
User generated content (UGC) has been a mythical creature of awe and wonder for many companies. Whilst these organisations can see great examples on the web of UGC in action, such as jewels in the crown Youtube.com & Flickr.com, they are still confused as to how to differentiate this success into their own businesses.
Telco 2.0 has a good overview of this issue from some telco speakers at 3GSM. Whilst there is some mythology around why UGC is so important, this article shows how carriers are deploying UGC successfully and more importantly with good planning. The Telco 2.0 article case studies some recent UK mobile products and lessons learnt from their deployment.
Major UGC sites on the web are foundations for the web 2.0 craze of the New World order of online interactivity, many are still wondering what all the Web 2.0 fuss is about, but in the end it’s about users and how they want a dynamic and interactive online environment that they can be apart of versus something they watch from afar.
Posted by Shane Williamson.