Halo 3 rules them all.

Who’d have thought a video game and a console one at that, would be the largest entertainment launch of all time. That’s bigger than any previous book, movie, music CD or DVD ever launched before. The Xbox 360 title beat previous U.S. sales records set by blockbuster openings for entertainment events such as the release of “Spider-Man 3” and “Harry Potter and the Deathly Hallows.”

Halo 3 has garnered more than US$300 Million in sales in it’s first week worldwide.

Some other tid-bits from the PR…

• It’s the largest pre sold video game with over 1.7 Million copies ordered in the US alone
• More than 2.7 Million gamers have played Halo 3 online in the first week (this increased to over 40 Million in the first day after the opening week)
• Within the first day of its launch, “Halo 3” players worldwide racked up more than 3.6 million hours of online gameplay

Microsoft Press release is here…
http://www.microsoft.com/presspass/press/2007/oct07/10-04Halo3FirstWeekPR.mspx

I guess being a Bungie employee right now would be an incredible experience. Well done guys.

Posted By Shane Williamson