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Australian mobile phone revenues

March 20, 2008

AustralianIT’s has an article on Australian mobile phone revenues that includes some interesting stats, but still some issues around reporting overall subscriber numbers. Whilst we hear "market saturation" comments nearly every year by analysts, 1 mobile doesn’t equal 1 SIM and 1 person. Whilst we have 1 incumbent carrier that dominates the Australian market, companies like 3 that introduced 3G into Australia are disruptive enough to move users into owning multiple SIMS to take advantage of specific pricing.

The top mobile carriers in Australia are

  1. Telstra
  2. Optus
  3. Vodafone
  4. 3

Australian’s are following trends we see in both Europe and Asia whereby users are purchasing new mobile technology faster to replace existing devices inside their carrier service contract terms, versus waiting 1 to 2 years to do so.

When the iPhone is launched in Australia we should see some interesting stats as people rush to be the first to have the device, not necessarily the carrier service wrapped around it.

Posted By Shane Williamson

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